LotCon-Internet Marketing-Affiliate-Marketing280Forums are common platforms of discussion to secure more information about a particular topic or issue of interest to participants. Today’s modern technologies enable online forums or meet-ups to happen on the Internet more conveniently. Online forums have become a dynamic virtual platform where interested parties could still seek out information through questions posed to market or subject experts invited to the forum.

Online forums comprise like-minded communities that are eager to share their thoughts on a particular subject or topic of interest. A myriad of online forum groups could be generated for different niches to create specific online communities on the Internet. Active participation would cause the online forum to be very dynamic and exciting while luring more participants and observers who form the targeted niche markets for the business and brand.

Effectiveness of Online Forums

Online forums are very effective in attracting the specific or desired business crowds to be more aware of the brand or product offerings. Online forums could be established at popular social media networks such as Facebook, Twitter and Google+ which have millions of subscribers that are appropriate to be potential business leads and customers.

These dynamic social networks allow marketers and business owners to select their preferred niche markets through online forums which help in the narrowing down of quality leads that would not waste marketers’ time and effort in building a strong mailing list.

Moreover, online forums offer a safe platform to seek the best of answers to an issue faced by web consumers who can ask freely without obligations or hesitation. These are good channels to connect with relevant business potentials which encourage business opportunities to flourish at the right time.

The availability of the signature box attached to the web business link allows marketers to promote their business brand subtly and professionally with an appropriate call-to-action option. Good comments or great reviews on the forum topics are likely to attract more interest from forum participants or observers to click on the web link or opt into the business mailing list for more useful content.

Organic or free traffic could be generated in bulk at a consistent rate if interesting topics are posted on online forums to attract targeted niche audiences. Responsive traffic is highly desired to boost the business operations and brand awareness.

Implementation Tips

Online forums are excellent in promoting the business brand and offerings effectively and professionally without the dreaded hardcore selling which drives potential customers away instead of attracting them to the web business site. This is a free resource which online business owners and marketers could consider in expanding their business opportunities for more traffic.

The implementation of online forums as a dynamic marketing tool and strategy is easy and fast. Business owners and marketers who want to engage in online forums to market their business brand and offers could kick start the marketing strategy quite easily.

1) Check out the market for the current trends and consumer needs

This would help marketers identify the best topic to generate a forum on the Internet and specifically at which channel with more potential business leads to be captured. Hot topics would draw more participants and observers to fuel business growth. This would include identifying the right online community that would be spurred to participate at the forum when the proposed topic is posted.

2) Post up the most interesting topic for the forum and encourage response

Well worded forum topics tend to attract lots of attention while stirring interests from various channels of potential leads. The right choice of words to form the forum topic or title is very instrumental in generating the right hype and buzz on bringing in more responses and participation in the forum. The right questions would prompt more web consumers to be participants as certain feelings and thoughts would be triggered.

3) Be well prepared with a topic

An interesting forum topic or title tends to attract a lot of interested observers and participants. Hence, the forum experts must be prepared with good answers that would impress or satisfy seeking consumers drawn to the forum. The right answer could hook or spurn the consumer for life on the brand or business.

4) Professional Forum Facilitator or Administrator

A well conducted online forum requires a professional facilitator or administrator who is sharp with the online forum’s participants’ authentic intents. Some participants may be troublemakers with too much time on their hands or competitors trying to stir up the hornet’s nest. A skilled online forum facilitator is apt in managing the threads professionally to ensure a fruitful discussion on the identified topic while the professional administrator is diligent in keeping the online forum platform clean and wholesome for effective online discussions that benefit all participants without riling up bad vibes and negative feelings.

5) Active participation for recognition

Business owners or marketers who wish to leverage on Internet forums for more web traffic must be proactive in the online participation of the forum discussion. However, a professional and humble attitude would take the entrepreneur or marketer further with useful and fresh insights during the discussion.

6) Follow up personally and consistently

The marketing plan is not over with the end of the online forum after its expiration date. Marketers could still reap big results with a consistent and personal follow up on every potential lead from every online forum participant or observer who indicated some interest in the business or brand. Prompt responses are preferred to win over potential leads.


Generating consistent organic web traffic to any business website requires diligence and creativity from planning to implementation of any marketing strategy. Forum marketing is a dynamic marketing strategy that works to achieve the desired business outcome with the proper understanding and implementation of successful online forums.

Forum marketing is very easy to implement with some pre-planned activities to produce more traffic for the business. There are many benefits in using online forums to win more potential business leads that could be converted into loyal customers of the brand or business over time.


LotCon-Internet-Marketing-List-Building280Modern business owners and marketers today are becoming acutely aware of the importance of a squeeze page that they could leverage on for better returns in their business ventures. A squeeze page is highly instrumental in compelling web visitors to enter personal contact details like their email address to build up the leads list of the business. This provides the business owner or marketer the business opportunity to stay in contact with the potential lead and build a strong customer relationship that would benefit the branding of the business.

List building is an essential process which business owners and marketers must engage in to grow the business. Hence, an effective squeeze page must be well designed to be efficient.

Listed below are 7 tips for a super star squeeze page that would benefit the business.

Tip 1 – Simplicity
Creating a squeeze page is easy when simplicity is in focus. This would keep the page clean and attractive without the clutter that blocks or distracts viewers’ attention and focus. Important information should be listed clearly without overloading text or pictures to help visitors be directed to the essentials of the page.
A simple squeeze page helps put viewers at ease to procure a good overview of the page to understand its objective and allow users to comply with the requirements easily. A squeeze page is not an advertorial space; hence, simplicity is the best policy in attracting users to fill in their contact details.

Tip 2 – Value-added Freebies
Procuring customer contact information is not always easy and free without something attractive to entice customers. Hence, value-added freebies prove to be a strong attraction to compel potential business leads in releasing their personal contact details which benefit marketers in establishing strong customer relations to boost their business.
Marketers could consider free e-books, free quality product samples, free coaching or training on a particularly popular topic or niche which they are well versed in. These are useful and relevant to many aspiring business entrepreneurs and ordinary consumers who like free stuff for a try-out. Consumers warm to freebies and usually do not mind filling in their contact information if there are more freebies to be enjoyed.

Tip 3 – Competitive Keywords
The use of competitive keywords allows a faster and more successful search by potential customers on what the business could offer. This would boost the business website up above the competition where all types of keywords are indulged in.
Marketers must be alert to the types of preferred keywords or key phrases for catching web consumers’ attention and interest. The Internet offers a host of tools to select the best of keywords or phrases that would draw more web traffic.

Tip 4 – Catchy Headlines
Attention grabbing headlines on a squeeze page help to attract potential leads to the page for more important business information to be conveyed. This is an ideal marketing strategy where the customer is brought a step closer to the most important action of the squeeze page; to secure user contact information.
Catchy headlines usually stick in the head longer to be excellent and effective promotional elements of any brand or business. However, a high level of creativity is required to generate attention grabbing headlines that give an insight of the benefits to be reaped by consumers who participate in the offers.

Tip 5 – Video Marketing
Videos are today’s preferred marketing elements over text and audio options. Modern consumers love to view a short and well produced video regardless of its topic or content. The plus point comes with exciting and fresh contents that entertain even on a squeeze page where the traditional static content could be translated into powerful visual material with rich information that benefits viewers.
Simple videos could be produced quickly with simple gadgets that do not burst the budget or deadline when the theme and content elements are properly thought out and put into the right actions that would project the business message effectively and efficiently. The essential elements of a well designed video could be readily incorporated to create the right effects on the squeeze page for the best results.

Tip 6 – Mobile Friendly & Compatible Design
As technology advances today with mobile technology on the streets, it is a definite plus when the squeeze page is viewable on mobile devices and gadgets which are popular amongst consumers. With more mobile apps sprouting in the marketplace, a squeeze page is likened to a website where mobile compatible designs are essential to a proper display on mobile devices.
This would allow marketers to stay connected with mobile users at all times for any updates on the web business site or squeeze page. As more consumers embrace mobile technology through mobile devices such as smartphones, iPads, iPhones and tablets, it is crucial for a squeeze page to be mobile compatible or mobile friendly.

Tip 7 – Essential Contact Information
Keeping the squeeze page simple in structure and design is only half the battle won; the purpose of the squeeze page should also be focused with only the essential contact information encouraged. Experience proves a higher compliance to the call-to-action request with fewer details required as consumers are more obliging with less information to be released and the sign-in task could be executed promptly.
The wise marketer should only request for the consumers’ email address; after which, further follow up work could be executed and a stronger relationship could be established with a higher conversion from potential business lead to customer status. Once the relationship is established, the marketer could gather other pertinent information about the potential customer to offer relevant business products to boost the bottom lines.

Smart marketers who indulge in a squeeze page as part of the marketing tool stands to gain more customers when the squeeze page is manipulated dynamically. The squeeze page could be very effective for an opt-in of potential leads with exciting features incorporated. More targeted traffic could be easily and quickly generated through the squeeze page with the right tools and solutions.

LotCon-Internet-Marketing-List-Building280Connecting with potential business leads and existing customers is crucial to the survival of a company today as consumers have many choices at their disposal through progressive technologies. Successful businesses are noted to interact with their customers constantly in establishing strong and friendly relations.

Establishing An Internet Presence

Every modern business today must learn how to manage their social media presence through regular interactions with their list of existing customers and potential business leads. There is a strong need to establish a solid Internet presence for companies to succeed in their industry and overall market.

Companies may engage in the best of marketing tools and strategies, but if these are not well managed, the results would not be favorable and a higher cost would be incurred. This would lower profits for the company with no financial success.

Hence, it is crucial for the company to create a personal and unique identity for establishing its business. The right words must be selected with appropriate images to describe the business and brand aptly for an easy identification. Striking colors that represent the business brand would improve the company image. Top search engines would approve of well implemented SEO features to award higher webpage rankings that would attract more traffic to its site.

Effective Processes

Another approach to establish market presence for companies is to define their audience precisely. Marketers must stay alert to the changing consumer behavior and the constantly evolving market trends to remain relevant in the market. It is easy for a business to climb to the top, but difficult to remain at the top without extra effort and relevant tools.

When the targeted audiences are clearly defined, marketers would be more focused in structuring dynamic marketing campaigns using versatile marketing strategies that would be successful with higher ROIs. The business would also be able to define specific consumer information to generate a greater exposure to its targeted audience.

Another important process that helps in establishing the business in the marketplace is a well designed and complete profile. Many dynamic websites and marketing platforms are excellent channels in displaying essential business information to promote the company, business brand or marketer. The social media networks form the best of options in enhancing the company’s presence in the market with a strong and appealing profile.

A well designed and complete profile with interesting details is likely to attract and retain more web visitors. This would in turn expand the market presence of the business and brand.

Reciprocal Connectivity

Marketers must be proactive in adding, following or joining activities to open avenues on the Internet in establishing the business brand and company. This form of connectivity is crucial to widen the market presence of the company with more web consumers introduced to the brand and business. Marketers who are diligent to be made known or heard over the Internet would be viewed and acknowledged as a proactive market player. If great contributions are executed over the Internet through various connectivity channels, the marketer could be recognized as a market leader that is worth following.

Reciprocal connectivity is very important in establishing and strengthening the market presence of the company. It is not just following others on various social media or online groups, but convincing others to reciprocate. Well designed personal invitations could be farmed out to interest others to join new interest groups generated by the marketer to direct targeted web traffic to be exposed to the business brand and products in a friendly manner.

Marketers would need to take the initiative in joining popular social media networks like Facebook, Twitter, LinkedIn or Pinterest to seek out relevant potential leads for the business. These social media platforms are excellent in offering millions of subscribers as potential business leads for the business.

A simple friend request could be sent out to connect with the selected potential lead on any of the social media networks, which could grow the customer database or mailing list of the business effectively. Marketers could consider common grounds or similar areas of interests to foster good customer relations while meeting consumer needs and expectations would be an alternative to procure dynamic customers for business expansion.

Marketers must continually engage and interact with their existing customers and potential business leads that would keep them loyal to the business brand. Opportunities could be created to appreciate supportive subscribers that would strengthen the relations.

Having relevant information posted on the business website or blogs with useful comments on various profiles would boost the market visibility of the company quickly. ‘Like’ Facebook posts helps enhance online connections, while re-tweet interesting messages, improve customer relations as well as open doors of potential business opportunities for the marketer.

Building up a Network

It is crucial for successful marketers to build up a wide and strong network through constant connectivity and reciprocal communications. This connectification is the essence of success for marketers in promoting their brand and business on the Internet today.

A strong network built would have a large group of like-minded individuals who understand the business and support the brand with regular purchases and feedback for improvement. If good rewards are accorded to loyal customers and potential leads in the network, greater business growth could be expected with lower efforts and costs as many advertising endeavors are automatically expended by these supportive connections.

Marketers could also reach out beyond their own circle of contacts; they could engage in a reciprocal networking with similar or related businesses through a reciprocal promotion via links. The collaboration is likely to be effective in drawing more outside traffic to the web business site instead of being limited to familiar grounds.

Reciprocal links of both parties in an agreed professional collaboration could be placed on each other’s website or profiles to encourage a wider scope of audience of the business.


When marketers understand the power or dynamics of reciprocal connectification, they are poised to reap greater rewards in due time. The initial sowing must be executed patiently before the desired benefits are revealed.