There is one thing that has to be said about Internet marketers. They are advertising innovators. Internet marketers simply tossed out all of the written-in-stone advertising policies of brick and mortar advertisers and devised new and effective ways to reach their potential customers.

The Internet itself changed the way that people buy things. People no longer have to get dressed, drive into town, find a parking place, stand in line or wear out their shoe leather searching for the products and services that they want. Three cheers for the Internet!

Internet marketers devised ways in which to reach their customer base that were unheard of in the brick and mortar world of advertising and now these giants of innovation have come up with yet another method that defies all of the principles of advertising that have been established over the years.

This new and innovative marketing technique that I’m talking about is called a “give away event” or a “Joint Venture give away event”

Can you imagine a group of brick and mortar stores getting together and agreeing to give free ‘stuff’ to one another’s customers? I can’t either. It isn’t likely that Sears is going to give something free to JC Penny customers, is it? Brick and mortar stores wouldn’t even dream of giving something free to stores that are not in competition with them. JC Penny would never give something free to customers of an automotive store even though JC Penny doesn’t sell automotive supplies. It just isn’t done in the brick and mortar world. But it IS done on the Internet. By lotcon.

When this marketing technique first came on the Internet, the Joint Venture give away was done only between October and mid-December to try to take advantage of the holiday shopping season but now the Joint Venture give away happens all year long.

The idea here is that people are more than one-dimensional. People who are deeply into Internet marketing, for example, also have spouses, kids, dogs, cats, like to ski or buy boats. People who are avid fishermen may also be interested in getting the best interest rate on their savings or learning to play a guitar. People may belong to one mailing list that reflects their main interest but that doesn’t mean that they are not interested in other products or services.

The fact that people are more than one-dimensional was noted by innovating Internet marketers. They devised a plan to take full advantage of the varying interests of people by putting together the now famous Joint Venture give away.

A Joint Venture give away is usually limited to a specific number of partners. Each partner offers a free gift which is almost always digital and downloaded from his website. These free gifts are usually E-Books, special reports or utilities that are valuable in some way.

Once a Joint Venture give away is organized, every participating partner sends the entire list of free gifts to the members of his mailing list. Those who sell Internet marketing E-Books on their websites will send offers for E-Books about ski vacations and guitar lessons to the members of their list. Those who sell ski equipment will, likewise, send free gift offers for Internet marketing E-Books to their lists.

Every partner advertises the free gifts offered by themselves as well as every other member of the Joint Venture give away and each and every partner in the Joint Venture give away has the opportunity to build his or her list.

As I said before, when the Joint Venture give away was first conceived of it was usually limited to the holiday shopping season but that is no longer the case. The fact is that it has proven to be such an effective list building opportunity that there is almost always a Joint Venture give away or two or three going on at all times of the year now. That number is growing by leaps and bounds as marketers realize the value.

The phenomenal success of the Joint Venture give away begs the questions, how does one put together a successful Joint Venture give away or find one to join?

The answer to finding one to join is really rather simple. You just do a search for ‘Joint Venture give away’ using your favorite search engine and you will find more than a few. Choosing which Joint Venture give away to join can be a little tougher. Remember that you are going to be required to send all of the offers in a joint give away package to all of the members of your list. You want to be sure that the offers are ones that your members will not find objectionable so you need to know who the ot her participants will be and what they will be offering as free gifts.

Creating your own Joint Venture give away is probably the better option. It is fairly simple to put together a Joint Venture give away but it will require a good deal of hard work. Rather than advertising for Joint Venture partners to participate in your Joint Venture give away, seek out each partner individually and limit the number.

For example: if you are selling Internet Marketing How-to books, you might choose two or three other marketers who sell similar products. Then you might want to look for other marketers who sell products that are totally unrelated to your niche like a marketer who sells fishing supplies and one who sells guitar lessons, for example. Make you Joint Venture give away as versatile as you possibly can.

People really do have many dimensions. They are interested in many different things and those who belong to one mailing list may very well be interested in belonging to another mailing list or even buying the products and services that they find through a Joint Venture give away.

Internet marketers are always looking for new and innovative ways to build their lists and advertise themselves and their products and services. The Joint Venture give away is only the latest way that they have found. I, LotCon,  can’t wait to see what they come up with next!



Let’s discuss how joint venture giveaways will help you generate traffic to your site. In fact, they do more than generate traffic. Joint venture giveaways will also help you build a large opt-in list, in a very short period of time, and you can bring those visitors back to your site time and time again.
Joining a joint venture giveaway is easy and free. You just need to find a giveaway, and these can be found through “Give Away” related forums, or through a search on Google. Once you’ve found a giveaway, you need a free gift to give away.
This can be something that you create yourself, or have created for you, such as a free report, an audio, a video, or an ebook – or even a piece of software. It can also be a Private Label Rights product that you have. The important thing is that your gift has value to the people that will be downloading it.
Next you need an autoresponder and a website. Set up an opt-in page, which is often called a squeeze page or a capture page, stored on your site. Connect it to your autoresponder, and in your autoresponder, set up a campaign for the giveaway. Create a confirmation email and download e-mail for the gift in your autoresponder. You can use the same gift foe a period of time in several JV Giveaways, so after a one tome preparation there is not much to it to join in several Giveaways
Determine where the visitor will go, once they hit the submit button on your opt-in page. They can go to the first page of your site. They could be sent to a sales page for an affiliate product that you sell. You could also set up a One Time Offer (OTO), where they have one chance to purchase a product from you, at a special price.
Finally, when you are all set up on your end; submit your information to the host of the joint venture giveaway event. They will typically want the name of your gift, the URL of your opt-in page, a description of that gift, and the link to the graphic that represents your gift, such as a graphical ebook cover or CD cover.
While you will build a nice big list with the joint venture giveaway, remember that your purpose is to generate traffic as well. You don’t want people showing up, getting their gift, and leaving – never to be seen or heard from again. Your list resolves a lot of this, because you can use it to bring them back.
But at the same time, when your visitor is redirected after submitting the form, try to have them redirected to a page on your site that will immediately capture their attention, and keep them there for a while, even after they have been given their free gift.
Joining GV Giveaways is a fast and low cost method to build your list and generate some quality traffic to your website.

Third Lesson – Joining Giveaway’s ad Contributor

You should have subscribed to at least a couple of giveaway events and have some files in your folders. You should have also started compiling a list of gift ideas for when you are ready to start contributing to these events.

Now that you have learned the basics of how giveaway events work and you have started researching the ways that other marketers use these events to build big lists of subscribers it’s time for you to make your plan of attack.

You need to be fully prepared before you start joining events as a contributor. As we talked about in our last lesson you want to have everything set up and ready to go.

You will need:

– A gift to give

– An autoresponder system

– A series of email messages

– A domain and hosting account

– A squeeze page and download page.

Using the same methods as before go out and find giveaway events that are accepting contributors and start joining. You will come across some giveaways that are by invitation only and when this happens you can sometimes write to the event host and ask for one or find someone that is already a contributor and try to get an invitation from them.

But if you don’t get to contribute, join anyway and promote the event. This way you will be more likely to get an invitation to the next event. If it’s a big event that is hosted annually it will be worth the wait. You will find that once you join events you will start getting invitations to more.

At first it will be just fine for you to use the same gift in multiple events, but after a few you will want to incorporate others so that you can capture even more subscribers.

Once you join an event you will have to go through the process of submitting your gift to the giveaway and getting it approved by the host. That is why it is so important to have everything ready to go before you start contributing. Because most event hosts will test your links and download your product before they approve it.

Most of the time contributors will have the opportunity to upgrade in their position in the giveaway. If you can afford to upgrade then it is a very good idea to do so.

As a paying contributor, you will enjoy perks like getting your gift placed higher on the download pages, being included in email promotions, advertising rotations and not having to recruit as many subscribers to get your gift seen. If the price is reasonable, it is well worth it and it will help to build your list faster.

As we talked about in the last lesson you will be obligated to promote when the giveaway officially begins and you really want to send as many people as you can to the event. This will help your gift to remain in high standing for as long as the giveaway runs. Most last from 1 to 4 weeks and you will want to continue to promote until the end.

The event host will most likely have a series of ready to go promotional emails and graphics that you can use. You will also want to create your own and do your best to reach as many people as possible.

Every giveaway is a little bit different, but they all usually run off of a similar script, there are only about 3 or 4 out there. So, once you become accustomed to one, you will have no trouble with the others. After your first few events you will be able to develop your own system for submitting gifts, which will make the process much easier for you.

Don’t worry if at first you only gain a small number of subscribers. With each event you join you will be able to add more and more subscribers and use them to your advantage for future events.

Don’t forget your ultimate goal is to convert your new found subscribers in to long time customers, so treat them well.

Put together a few good gift packages, have a good system in place for contributing to giveaway events and have a huge list of happy subscribers and customers!

JV Partner Information

Fred Lotgering is a professional marketing consultant working from multiple locations around the world. He is also a successful internet network marketer dedicated to help others do the same! He is the owner of “LotCon” Biz Solutions. (“LotCon” comes from Lotgering Consultancy; LotCon is registered in the Netherlands).

Second Lesson – Getting Your Gifts Ready

In this lesson we be talking about some of the steps you need to take while getting your own gifts ready to submit to giveaway events.

Now that you have experienced the power of the Giveaways by actually getting some free gifts and subscribing to the lists of several marketers, it’s time to start thinking and planning the gifts you are going to submit to giveaway events!

This process will take a little longer because you will want to participate as a subscriber for a couple of weeks on the various lists of other marketers to see how they make the most out of these events.

Often what they will do is offer you the free gift and then after a couple of days present you with the opportunity to upgrade to a resale or private label version of the product so that you can sell it or give it away too.

This is a very good strategy and you should make note of it for your own gifts.

With your new collection of products that you have received from joining these giveaways you should be able to come up with some good ideas for your own gift giving process.

At this time you need to do a few things:

First, decide on the gift you are going to contribute. If you have theability to create your own product all the better because you won’t have any competition. If you don’t it’s perfectly OK to start out using a product that you have the giveaway rights to.

You will want to keep in mind the type of subscribers that you want to join your list during the event and keep your gift closely related to that topic. For instance, if you want to build a list of people interested in cooking, because you sell a lot of cooking related products you will want to give away something like a cookbook, a report with tips for budding new chefs or an ebook on “How Not to Burn the Thanksgiving Turkey.

Once you have decided on a gift to contribute you will have to create a “squeeze page” and a “download page”. If you don’t know how to do this yourself you will need to learn how, hire someone to do it for you or purchase a premade package or template that you can use.

You need a good autoresponder and you must learn how to start a list campaign, create an optin web form and embed it into the your squeeze page so that people can sign up for your free gift.

You will also want to create a series of emails to send to the people who join your list from the event.

These should included a thank you note with a link to their gift download, a follow up message asking them if they received their gift OK, if they are enjoying it and if they need any assistance. You may also want to include another free gift to them so that they will want to stay on your list.

Most importantly you want to write and email to send out after a few days offering them and upgrade, special discount or related product. Make it something that they will perceive as high value at a very low cost, so it is virtually irresistible to them. This is where your hard work will start to pay off, because you can get them into your sales funnel.

Most giveaways will require that you promote the event and may require that you invite a certain amount of people to join before your gift is made available inside the download area. Therefore you must have a plan in place to get signups for the event.

The event host will keep track of the people that you send to them through a special affiliate link that they provide you with after you join the event. If you fail to promote your gift will most likely be removed.

Look for more events to join. Continue to add to the good and bad folders on your computer and begin making a list of possible product ideas that you can use as a contribution when it’s time for you to become a contributor.

JV Partner Information

Fred Lotgering is a professional marketing consultant working from multiple locations around the world. He is also a successful internet network marketer dedicated to help others do the same! He is the owner of “LotCon” Biz Solutions. (“LotCon” comes from Lotgering Consultancy; LotCon is registered in the Netherlands).

How you can use Giveaway’s to your advantage?

Unless your computer is broken, or have been hiding under a rock in some far away land with no Internet connection for the last ten years then chances are that you have been exposed to some type of giveaway event. This method of list building is very well known by Internet marketers all over the world.

You see, dozens, sometimes hundreds of Internet Marketers just like you will gather together to build their lists and they have discovered that offering free gifts in big giveaways is a great way to achieve this goal quickly.

A quick search online for “giveaway jv” will lead you right to a list of sites that post giveaway events that you can join. These events are created for a wide variety of reasons and they are held nearly year-round.

Before you begin contributing to giveaways you will want to join several so that you can get a good idea of how the system works. By joining as a subscriber first you will be able to pick up some free products, sign up for several lists from other marketers and see how they are setting up their giveaway system.

Not only is this a good way to spy on your competitors, it is a good way to get your hands on products that you can use to build your own list too!

Once you join a few of these events you will be hit with a lot of email and even though it will be tempting to opt-out of these lists, you don’t want to be too hasty. Remember you are trying to learn how to make the most out of giveaway system for when you start adding your own products to them.

Set up a folder on your desktop and keep track of the products and emails that have the most impact on you.

You will notice that a lot of your more savvy marketers will send you several emails, thanking you, offering you even more free gifts and then eventually trying to get you into their sales funnel with a good low cost offer. These are the ones that you want to keep a close eye on because they are good at converting subscribers from these events in to customers.

You may also want to keep a folder with the ones that you didn’t like so that you will know what NOT to do when you start joining events.

Go do a search for “giveaway jv”, find some events to join and set up the folders on your computer for the good and bad products and emails that you receive.

JV Partner Information

Fred Lotgering is a professional marketing consultant working from multiple locations around the world. He is also a successful internet network marketer dedicated to help others do the same! He is the owner of “LotCon” Biz Solutions. (“LotCon” comes from Lotgering Consultancy; LotCon is registered in the Netherlands).